Optimize Fitness, Inc (hereinafter “we”, “us”, or “our”) respects the privacy of our users and the importance of the information they entrust to us. With this in mind, we provide you with this privacy policy (the “Policy”) to help you understand the kinds of information we may gather about you when you use Optimize Fitness or use any of our Services, how we may use and disclose the information, and how you can control, correct and/or update the information. By using Optimize Fitness, you are accepting the policies and practices described in this Policy. Each time you use Optimize Fitness or use our Services, you agree and expressly consent to our collection, use and disclosure of the information that you provide as described in this Policy.


Information We May Collect

We may collect information that can identify you (“personal information”), such as your name, email address, age, weight, personal fitness profile, and comments, photographs, video submissions or likeness when you provide it to us when using our app (“Optimize Fitness”). We may also collect information from third parties you authorize to share information with us as we further describe in this Policy. We may combine the personal information that we receive from different sources.


We do not knowingly collect personal information from children under the age of 13. Should we ever do so, we will comply with the Children’s Online Privacy Protection Act.


Information Others May Collect

We may allow third-party advertising companies and ad networks, including content recommendation engines, to display advertisements in Optimize Fitness, and to track user activity in Optimize Fitness for the purpose of determining what ads to display. These companies may also use information collected in Optimize Fitness in order to better serve ads (ad retargeting).  We do not provide any information to these companies, which may allow them to identify you such as your name.  Some of these companies may be members of the Network Advertising Initiative, which offers consumers the ability to opt out of ad targeting by all member companies (


These advertisers, advertising networks, and behavioral targeting companies sometimes collect information that tracks your use of Optimize Fitness in order to measure ad performance, track which ads you clicked on and display ads targeted specifically to you, including displaying ads after your leave Optimize Fitness on other third party sites that are within their ad network.


Currently, we only share your email address with third parties in order to provide and improve our services. We do not sell your personal information. We recommend you use discretion in providing others with your personal information using Optimize Fitness. If, in the future, our policy materially changes and we do elect to share information with third parties beyond the scope of this section, you will be notified and provided with an opportunity to opt-out of the sharing of your information.  


If you post information about yourself or others, or communicate with others using Optimize Fitness, please note that we cannot control who reads your postings or what they do with the information you provide. We encourage you to use caution in posting personal information.


How We May Use Information We Collect

We may use information to:

  • Provide our products and services and improve and customize services;

  • Send newsletters to our users and make special offers;

  • Offer products and services that may be of interest to you;

  • Process payment for products or services you order via Optimize Fitness;

  • Customize the advertising and content that you see on Optimize Fitness;

  • Facilitate use of Optimize Fitness;

  • Publicly display feedback and comments posted by you on our properties (e.g., use your name, photograph, video submissions and comments when you post feedback on Optimize Fitness or to Facebook);

  • Display information about your friends (e.g., their name, photograph and comments) that is automatically uploaded when they comment on Facebook messages that you post to our Facebook page;

  • Manage your account and your preferences;

  • Analyze use of and improve Optimize Fitness, products and services;

  • Identify and protect against fraudulent transactions and other misuses of Optimize Fitness; and

  • Enforce our General Terms and Conditions.

All email marketing and communication from us will comply with the Federal CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop receiving emails, and spells out tough penalties for violations


With Whom We May Share Information We Collect

We will not share your personal information with others except as indicated below, or except when we inform you in advance and give you the opportunity to opt out. We may share personal information with:

  • Service providers, such as credit-card payment processors, performing services on our behalf;

  • Other businesses with which we partner or which we carefully select to offer you products, services, and promotions through Optimize Fitness or offline; and

  • Other third parties in limited circumstances, such as reporting suspected criminal activity, complying with legal requirements, preventing fraud, and protecting the safety of our users.


We may share aggregated, anonymous information in any of the above situations and also with service providers, advertisers, and others for our own marketing purposes and for purposes of improving the manner in which, and to whom, we offer our services.  Specifically, we may share users’ aggregated, anonymous fitness data, including information relating to their workouts, with researchers at universities or other groups in order to improve our algorithms.


Your Choices

You may choose:

  • Not to provide personal information, although that may result in your inability to obtain certain services or use certain features of Optimize Fitness;

  • To stop receiving promotional emails or newsletters from us by following the “unsubscribe” link at the bottom of the email, or by declining to provide your email address;

  • To review and update your personal information by logging into your account on Optimize Fitness.



We take appropriate commercially reasonable physical, electronic, and other security measures to help safeguard personal information from unauthorized access, alteration, or disclosure.


Third-Party Links

Optimize Fitness may link to websites operated by third parties that we do not control. We do not monitor, control, or endorse the information collection or privacy practices of any third parties. We strongly encourage you to become familiar with the privacy practices of every website you visit and to contact them if you have any questions about their respective privacy policies and practices. This Policy applies solely to information collected by us through Optimize Fitness and does not apply to these third-party websites. The ability to access information of third parties from Optimize Fitness, or links to other websites or locations, is for your convenience only and does not signify our endorsement of such third parties, their products, services, websites, locations, or their content.


Privacy Policy Changes

We reserve the right to change, modify, add, or remove portions of this Policy at any time and without prior notice, and any changes will become effective immediately upon being posted unless we advise you otherwise. However, we will not use your Personal Information in a way that is materially different than the uses described in this Policy without giving you an opportunity to opt out of such differing uses. Your continued use of Optimize Fitness after this Policy has been amended shall be deemed to be your continued acceptance of the terms and conditions of the Policy, as amended. We encourage you to review this Policy regularly.


How to Contact Us

If you have any questions about this Policy, or our information practices, please contact us by email at